From our favourite UK influencers to the best missives from Milan and the coolest New Yorkers, read on some of the best fashion blogs out there, and for even more inspiration, do head to our separate black fashion influencer round-up.

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Babba C Rivera

Who: Babba, a Swedish Latina entrepreneur living in New York, founder of My Ceremonia, a clean hair care brand, and advocate for women and Latinx.

Why: Because you’ll be hard pressed to find anyone cooler. Not only is she incredibly stylish and has two beautiful homes – a flat in NY and a house in the countryside – she’s incredibly smart too. She’s an eco beauty expert and part of the Forbes 30 under 30 club.

Zeena Shah

Who: Zeena, London-based fashion, beauty and lifestyle influencer.

Why: No one does colour like Zeena, so much so that she created the rainbow challenge last year in support of the NHS, whereby she encouraged followers to wear a different colour every day (on Wednesdays it’s pink naturally). I love her feel-good retro home as well, and for ultimate wedding spam, she has recently been posting pictures of her Indian-British wedding and it’s to die for.



Catarina Mira

Who: Catarina, London and Lisbon-based digital creator.

Why: There’s no one like Catarina to create moody and artistic fashion and lifestyle content. Follow her right now for great pregnancy style and house renovation tips.




Who: Eni, petite blogger, YouTubeber and stylist based in London

Why: We love her versatile style, from colourful summer dresses to casual denim.



Mercer 7

Who: Erna Leon, entrepreneur and mum-of-two living in London

Why: If you’re looking for a fashion blog that mixes designer with high street fashion, dressy pieces with everyday wardrobe essentials, this is it. More importantly, Erna focuses on sustainability, helping build a timeless wardrobe you won’t throw out after one season.




Who: Abisola Omole, a style and interior blogger living in London

Why: To be honest it’s hard to think of something Abisola isn’t good at it. Her outfits are impeccable, a mix of timeless and fashion-forward, and she also owns an interior design and styling studio, with a product line coming soon.



Edaowa Fashion

Who: Damilola, a style blogger based between Manchester and London

Why: From the classic (jeans and a blazer) to the not-so-classic (printed crop tops and colourful trousers), this page is all about taking sartorial risks.




Who? Kelsey-Marie divides her time between New York and Johannesburg

Why: From bold printed Rixo dresses to sleek tailoring, there’s nothing Kelsey-Marie can’t pull off